Truecaller took a one-time revenue bump from Q4 2020 to Q4 2021 by pushing ads to every user on every call driving a 3-4x increase in user impressions.
Truecaller must now rely on more expensive preinstalled copies of the app to increase their footprint. Several geographies including the EEA, Nigeria, Brazil and South Africa have prevented Truecaller from collecting user address books from apps installed through the Google and Apple app stores.Despite this GDPR specialists consulted by Viceroy confirmed that they are in breach of these regulations and are subject to GDPR regardless of their claimed domiciliation and users and non-users location. When regulators come knocking, Truecaller is an Indian company ostensibly to avoid privacy regulations such as GDPR.Truecaller bills almost exclusively from Sweden from advertising customers/agents despite substantially all operations being in India. When the taxman comes knocking, Truecaller is a loud and proud Swedish company.It now resorts to skirting regulations and/or avoiding taxes through uncreative loopholes which we believe will be inevitably cut-off. The EU’s General Data Protection Regulation ( GDPR), and similar legislation across the globe, threatens Truecaller’s business, which we believe is on the brink of redundancy. Septem– Truecaller (TRUEB:SS) is a Swedish adware & spyware app which feeds an inferior caller-identification service aimed at detecting spam.
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